damien poelhekke

damien poelhekke

Stories, not specs.
People don't buy products, they buy relationships, stories, and a bit of magic.


13+ years scaling e-commerce

brands across Europe.

Available for keynotes, fireside chats, and panels.

Stories, not specs.
People don't buy products, they buy relationships, stories, and a bit of magic.

13+ years scaling e-commerce

brands across Europe.

Available for keynotes, fireside chats, and panels.

Stories, not specs.
People don't buy products, they buy relationships, stories, and a bit of magic.

Available for keynotes, fireside chats, and panels.

Keynote Speaker

book Damien to speak

Experience

Zalando


2012-2014


Sr. Business Developer

Zalando


2012-2014


Sr. Business Developer

Zalando


2012-2014


Sr. Business Developer

Made.com

2014-2021


Managing Director

Made

2014-2021


Managing Director

Made.com

2014-2021


Managing Director

Routinely

2021-2022


Co-founder & CEO

Routinely

2021-2022


Co-founder & CEO

Routinely

2021-2022


Co-founder & CEO

The Cirqle


2022-2023


CMO

The Cirqle


2022-2023


CMO

The Cirqle


2022-2023


CMO

La Redoute

2023-present


CEO Southern Europe & Global B2B

La Redoute

2023-present


CEO Southern Europe & Global B2B

La Redoute

2023-present


CEO Southern Europe

Through the Looking Glass


A look behind the growth numbers:

what it actually takes to scale a brand

across borders, and what breaks if you

get the order wrong.

Through the Looking Glass


A look behind the growth numbers:

what it actually takes to scale a brand

across borders, and what breaks if you

get the order wrong.

Through the Looking Glass


A look behind the growth numbers:

what it actually takes to scale a brand

across borders, and what breaks if you

get the order wrong.

Sustainable high-

performance retail


For teams who want growth that lasts:

how to build retail operations that scale

without burning out the people

or the margin.

Sustainable high-

performance retail


For teams who want growth that lasts:

how to build retail operations that scale

without burning out the people

or the margin.

The story, on and offline, across borders

From flagship stores to partnerships across markets: what it takes to make the same story land, whether someone reads it online or walks into it in person.

The story, on and offline, across borders

From flagship stores to partnerships across markets: what it takes to make the same story land, whether someone reads it online or walks into it in person.

see my work

Speaking at

House of Instagram

Savant eCommerce

Emerce

RetailDetail Day

Meta

Stories,
Not Specs.

Stories,
Not Specs.

People don't buy products, they buy relationships, stories, and a bit of magic.


That's what makes a brand, and what makes it last.

People don't buy products, they buy relationships, stories, and a bit of magic.


That's what makes a brand, and what makes it last.

Press / panels / keynotes

Press / panels / keynotes

Let’s make the room move.

Let’s make the room move.

hello@damienpoelhekke.com

Damien Poelhekke — Keynote Speaker

Damien Poelhekke — Keynote Speaker

Europe, 2026

Europe, 2026

book Damien to speak

book Damien to speak