damien poelhekke
damien poelhekke
Stories, not specs.
People don't buy products, they buy relationships, stories, and a bit of magic.
13+ years scaling e-commerce
brands across Europe.
Available for keynotes, fireside chats, and panels.
Stories, not specs.
People don't buy products, they buy relationships, stories, and a bit of magic.
13+ years scaling e-commerce
brands across Europe.
Available for keynotes, fireside chats, and panels.
Stories, not specs.
People don't buy products, they buy relationships, stories, and a bit of magic.
Available for keynotes, fireside chats, and panels.
Keynote Speaker

book Damien to speak
Experience
Zalando
2012-2014
Sr. Business Developer
Zalando
2012-2014
Sr. Business Developer
Zalando
2012-2014
Sr. Business Developer
Made.com
2014-2021
Managing Director
Made
2014-2021
Managing Director
Made.com
2014-2021
Managing Director
Routinely
2021-2022
Co-founder & CEO
Routinely
2021-2022
Co-founder & CEO
Routinely
2021-2022
Co-founder & CEO
The Cirqle
2022-2023
CMO
The Cirqle
2022-2023
CMO
The Cirqle
2022-2023
CMO
La Redoute
2023-present
CEO Southern Europe & Global B2B
La Redoute
2023-present
CEO Southern Europe & Global B2B
La Redoute
2023-present
CEO Southern Europe

Through the Looking Glass
A look behind the growth numbers:
what it actually takes to scale a brand
across borders, and what breaks if you
get the order wrong.
Through the Looking Glass
A look behind the growth numbers:
what it actually takes to scale a brand
across borders, and what breaks if you
get the order wrong.
Through the Looking Glass
A look behind the growth numbers:
what it actually takes to scale a brand
across borders, and what breaks if you
get the order wrong.


Sustainable high-
performance retail
For teams who want growth that lasts:
how to build retail operations that scale
without burning out the people
or the margin.
Sustainable high-
performance retail
For teams who want growth that lasts:
how to build retail operations that scale
without burning out the people
or the margin.
The story, on and offline, across borders
From flagship stores to partnerships across markets: what it takes to make the same story land, whether someone reads it online or walks into it in person.
The story, on and offline, across borders
From flagship stores to partnerships across markets: what it takes to make the same story land, whether someone reads it online or walks into it in person.



see my work





Speaking at
House of Instagram
Savant eCommerce
Emerce
RetailDetail Day
Meta
Stories,
Not Specs.
Stories,
Not Specs.
People don't buy products, they buy relationships, stories, and a bit of magic.
That's what makes a brand, and what makes it last.
People don't buy products, they buy relationships, stories, and a bit of magic.
That's what makes a brand, and what makes it last.
Press / panels / keynotes
Press / panels / keynotes
Let’s make the room move.
Let’s make the room move.

hello@damienpoelhekke.com
Damien Poelhekke — Keynote Speaker
Damien Poelhekke — Keynote Speaker
Europe, 2026
Europe, 2026
book Damien to speak
book Damien to speak